Trusted by 10,000+ homes around the world.

Trusted By Leaders

Purely partners with leading creators, businesses, and organizations to advance water awareness, empower communities, and deliver innovative filtration solutions.

Optimal Water Starts Here

At the heart of each system lies our signature fiber technology, engineered to provide exceptional purity and protection. Discover the ideal solution for your home.

P1 Under-Sink

42 Reviews

The P1 installs under your sink, reducing contaminants in the water you drink, brew, and cook with.

Title

Purely Direct

$260

Or CAD$24/mo for 12 months 

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* 30-Day Money-Back Guarantee

* 14-Day Free-Trial**

** The 14-day free trial applies only to products purchased in full (no Affirm financing) or purchased through the Purely Hybrid membership.

S1 Shower-Handle

35 Reviews

The S1 installs in your shower, reducing chlorine and heavy metals so the water that touches your hair and scalp is gentler and more nourishing.

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Starting at

$169

Or CAD$14/mo for 12 months 

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* 30-Day Money-Back Guarantee

* 14-Day Free-Trial**

LEARN MORE

** The 14-day free trial applies only to products purchased in full (no Affirm financing) or purchased through the Purely Hybrid membership.

P1+ Defender Series

23 Reviews

The P1+ installs on your home’s main water line, delivering whole-home protection for every faucet, shower, and appliance.

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Starting at

$699

Or CAD$59/mo for 12 months 

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* 30-Day Money-Back Guarantee

* 14-Day Free-Trial**

** The 14-day free trial applies only to products purchased in full (no Affirm financing) or purchased through the Purely Hybrid membership.

4 World-Class Stages

Every P1 cartridge features four stages of filtration, designed to reduce 98% of known contaminants while retaining essential minerals your body needs. Discover the P1's four stages.

PP5UM

5-micron (µm) polypropylene sediment filter: the first line of defense, trapping sediment and rust before they reach the inner filtration stages.

Fiber Technology

A carbon-based, fibrous felt with chemical adsorption properties and a 0.5-micron pore size, designed to reduce chlorine, VOCs, pharmaceuticals, and dozens of other contaminants, including lead and microplastics.

KDF

KDF (kinetic degradation fluxion) is a copper–zinc filtration media designed to reduce chlorine and certain dissolved heavy metals through a redox process.

SP3

SP3 is a salt-free scale-control media that helps prevent limescale by converting calcium and magnesium into harmless microcrystals that won’t cling to your plumbing or appliances.
P1 Under-Sink

The Foundation of a Healthy Life

Water fuels every cell in your body. It drives energy, recovery, and focus. We've raised the standard of this essential input so you can support your health and longevity with confidence.

01

Drinking

Your body is the most advanced filtration system, but it shouldn't have to work overtime. By filtering water before you drink it, you allow your cells to focus on energy and recovery, not processing unwanted elements.

Shop Under-Sink

02

Showering

Your skin and lungs absorb what’s in your water. We filter out chlorine to respect your skin’s natural microbiome, supporting hydration and softness from the outside in.

Shop Shower Filters

03

Cooking

Boiling can reduce chlorine, but it can also concentrate heavy metals and other impurities that remain. Cooking with filtered water removes those variables, so your ingredients taste the way they should.

Shop Whole-House

Choose a Protection Plan

Tailored water protection, built around your household and your budget.

  • Drinking

  • Showering

  • Whole-Home

Best Offer

Purely Hybrid

Title

CA$169
 + CAD$18.99/mo

P1 Under-Sink Filter

Personalized water insights

Water for life

Lifetime warranty

14-Day free trial

Glass water bottle

30-Day money back guarantee

Most Popular

Purely Partnership

Title

CA$24
12 month term*

P1 Under-Sink Filter

Personalized water insights

2 Years of Protection

2-Year Warranty

Glass water bottle

30-Day money back guarantee

Best Deal

Purely Direct

Title

CA$260
One-time fee

P1 Under-Sink Filter

2 Years of Protection

2-Year Warranty

14-Day free trial

30-Day money back guarantee

S1 Shower-Handle

35 Reviews

The S1 installs in your shower, reducing chlorine and heavy metals so the water that touches your hair and scalp is gentler and more nourishing.

Title

Starting at

$169

Or CAD$14/mo for 12 months 

Title

* 30-Day Money-Back Guarantee

* 14-Day Free-Trial**

** The 14-day free trial applies only to products purchased in full (no Affirm financing) or purchased through the Purely Hybrid membership.

S2 Shower-Filter

35 Reviews

The S2 installs in your shower, reducing chlorine and heavy metals so the water that touches your hair and scalp is gentler and more nourishing.

Title

Starting at

$110

Or CAD$14/mo for 12 months 

Title

* 30-Day Money-Back Guarantee

* 14-Day Free-Trial**

** The 14-day free trial applies only to products purchased in full (no Affirm financing) or purchased through the Purely Hybrid membership.

S1 Replacement Cartridge

23 Reviews

The S1 replacement cartridge delivers up to 365 days of uninterrupted shower filtration*.

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Starting at

$89

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*Up to 365 days or 45,000 L, whichever comes first.

Better Water, Guaranteed.

Simple. Sustainable. Supported. We make upgrading your water the easiest decision for your health.

Expert Guidance

Speak with real specialists, not bots. We help you find the right solution and support you through a simple setup.

30-Day MBG

Experience the difference in your own home. If you don’t love the water, we will refund your investment.

Tool-Free Setup

Clean water shouldn’t be complicated. Install your system in minutes, no toolbox required.

Designed for Sustainability

Long-lasting filters mean less waste. A smart, seamless alternative to single-use plastic water bottles.

Fiber Technology

The Purely Difference

No channeling. No shortcuts. Unlike standard filters that suffer from channeling, our technology uses a unified fiber matrix instead of loose carbon granules. The result is consistent flow and deeper, longer-lasting filtration.

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Traditional Filtration

Activated Carbon

Purely Solutions

Fiber Technology

Up to

98%
Reduction of dozens of known tap water contaminants.

Up to

1/2
The size of conventional, 4-stage under sink filters.

Up to

4x
The capacity of traditional activated carbon filters.

Up to

100%
Filtration media surface area utilization

Trusted By Experts. Backed By Community.

Hear from business owners and community leaders who’ve experienced the benefits of cleaner water and are supporting Purely’s mission.

See For Yourself

Compare Purely’s Fiber Technology with other common water filtration options.

Criteria

Fiber Technology

Others

GAC/PAC

Size/Form Factor

Filter Lifespan

Adsorption Speed

Filtration Consistency

Carbon Footprint

Maintenance

Available Surface Area

A checkmark indicates Purely outperforms in that category. Results are based on third-party testing and published data comparing Fiber Technology to conventional activated carbon filters.

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